New research found that nearly all marketing experts think that online promotional videos are just as effective as banner ad campaigns.
89% of marketers questioned in a new study stated that they believe online videos are more effective than, or even as good as, more traditional methods of online advertising like banner adverts. This is up from 66% of marketers this time last year.
47% of people questioned said that they’d already begun using the help of video production companies as part of their digital marketing strategy, with almost two-thirds (61%) saying that they would consider it as a possible option over the following year.
As well as watching films on a PC or laptop, a lot more marketers are becoming conscious of using video production services for other areas. 63% of people questioned said they were familiar with using tablet computers and smartphones for digital advertising, with video games consoles and connected Tv sets (a TV with online functionality).
Businesses from a number of different industries and sectors can benefit from using online videos to promote their own products and services, and companies which aren’t making use of this form of advertising could be missing out compared to their competitors.
Promotional videos may be used on your website to demonstrate new products, as a how-do guide or even on social media sites for a far more viral form of marketing, so be sure that you’re not behind your competitors by embracing this well-liked style of advertising!